The Tenderloin neighborhood is a virtual museum of historic neon signs. These one-of-kind works of sign art are waiting to be illuminated. Join us for a journey into the behind-the-scenes neon renaissance movement in San Francisco to give neon signs their due as hand-made works of art. The Tenderloin Museum and San Francisco Neon co-founders present treasures of lost neon landscapes in rare film footage and photographs. You’ll learn the history of neon through historic images from the San Francisco History Center and the American Sign Museum that show the before and after glow of the America’s neon landscape. Take home a copy of “Neon Icons” a photographic study in past and present neon signs that represent the artistic and spirit and the history of small businesses of San Francisco.
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This event is part of the 2019 California Association of Museums (CAM) conference "Changing the Narrative"
About the Theme:
People and communities use narrative–stories built around core values–to understand the world and their place in it. As narratives become more inclusive and encompass a broader range of perspectives, museums are looking for ways to deliver these new stories to provide a narrative that represents as many voices as possible. Museums are working to change the narrative around their collections in order to fulfill their responsibility to better serve the public.