Back by popular demand, this neon-lit walking tour highlights neon signs, matchbooks, and the legacy businesses associated with them.

If you missed this popular sold-out tour last December, here is another chance to take the Neon-Matchbook Walking Tour.

Join us for an evening tour through San Francisco’s historic corridors between the Tenderloin and Union Square. Randall Homan and Al Barna from San Francisco Neon and Katie Conry from the Tenderloin Museum will lead a walking exploration of Tenderloin matchbooks associated with legacy businesses and neon signs. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture.

The tour features forgotten storefronts that are remembered vividly through vintage matchbooks. As twilight falls, the tour flows past a vivid collection of neon signs that serve as advertising and illuminated local landmarks.

Tour starts with a brief orientation about the Match Book project at the Tenderloin Museum and ends at Union Square. Book early, as space is limited.

Proudly in partnership with San Francisco Neon. Photo by sfneon.org.

Doors: 6 p.m.
Tour: 6:30 - 8:30 p.m.

Photo by San Francisco Neon.