Explore San Francisco's mid-century nightlife through vintage matchbooks and historic neon signs.
Follow a historic trail via neon and matchbooks on an online journey to discover San Francisco's mid-century night-life culture. You’ll see stunning visuals of vintage match books and neon signs from the nightclubs, hotels, and late-night greasy spoons that formed the Tenderloin’s mid-century nightscape.
This one-hour virtual tour features imagry and stories researched by hosts Katie Conry from the Tenderloin Museum with Al Barna and Randall Ann Homan of SF Neon, a neon preservation organization. Tenderloin matchbooks associated with legacy businesses and neon signs. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture. Tour includes iconic businesses remembered vividly through vintage ephemera, video clips, and historic photographs.
Free | Suggested donation of $10
The event is limited to 500 attendees.
Zoom link will be sent on the day of the event to those who register.
Please donate if you can.