Added by popular demand, TLM and SF Neon are hosting an April edition of their consecutively sold-out Matchbook Walking Tour.

Join us for an evening tour through San Francisco’s historic corridors between the Tenderloin and Union Square.

Back by popular demand, this tour is a follow-up to our consecutively sold-out Matchbook-Neon tour. Randall Homan and Al Barna from San Francisco Neon, Stephen Coles from the Letterform Archive, and Katie Conry from the Tenderloin Museum will lead a walking exploration of Tenderloin matchbooks associated with legacy businesses and neon signs. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture.

The tour features forgotten storefronts that are remembered vividly through vintage matchbooks. As twilight falls, the tour flows past a vivid collection of neon signs that serve as advertising and illuminated local landmarks.

Tour starts with a brief orientation about the Match Book project at the Tenderloin Museum and ends at Union Square. Book early, space is limited.

Proudly in partnership with San Francisco Neon. Photo by sfneon.org.

Doors: 6 p.m.

Tour: 6:30 - 8:30 p.m.